Search campaigns
Campaign structure, search terms, negatives, ad copy and bidding. The unglamorous work that makes the budget go further.
Google Ads · Search Ads 360Independent paid search specialist · Gurugram, India
Better search ads start with better questions.
I’m Pradeep. I work on Google Search campaigns, cut irrelevant spend, and make sure the leads you measure are the ones that matter.
Google Ads / SA360 / GA4 / GTM
IN PRACTICE
01 / 03Less dashboard theatre.
More attention to what actually turns into business.
My focus
Search intent → useful clicks → qualified enquiries.Everything between those steps deserves a closer look.01 / WHAT I DO
Practical work.
Visible thinking.
No mysterious “growth hacks.” Just a close read of the account, a sensible plan and consistent optimisation.
Account reviews
A clear look at where spend is going, what is converting, and which changes are worth making first.
Queries · Budget · RelevanceMeasurement
Checking that the actions counted as conversions actually reflect useful enquiries—not just button clicks.
GA4 · Google Tag Manager02 / THE APPROACH
Before turning up the budget, I look under the hood.
01
Read the search terms
Find the queries spending money without bringing in the right people.
02
Check the signal
Confirm that conversion tracking reflects actual leads, not misleading activity.
03
Make the next move
Prioritise changes, test them, and report what happened in plain language.
03 / THE PERSON BEHIND THE ACCOUNT
Hi, I’m Pradeep.
I’m a paid search professional based in Gurugram. My work spans hands-on campaign optimisation, advertiser support and measurement across Google Ads and related platforms.
These days I’m a Paid Search Senior Associate at Digital Minds Group. I like the detail: the search query that should have been excluded, the tracking event that needs a second look, the report that finally makes sense to the person reading it.
HAVE AN ACCOUNT TO DISCUSS?
Let’s start with what’s actually happening.
Tell me what you’re running and where it feels stuck. I’ll take it from there.
pradeep@dasauni.com